Final Video - A2 Media

Evaluation question 4 - A2 Media

Evaluation question 3 - A2 Media

https://www.canva.com/design/DABybAMGhms/vnmx5zCdCDnpV8YM_v3e4A/view

Evaluation question 2 - A2 Media

Evaluation question 1 - A2 Media

Audience feedback - After Filming - A2 Media

Video construction - Construction - A2 Media

Monday 11th April 2016
To begin with the video we first transferred all our videos to the computer and placed them into Sony Vegas Pro which is the software we'll be using to edit this video. The first thing we went through was syncing up all of the lip syncing shots so that we'd know what room we had to play with afterwards. This took a fair bit of time but we decided it was key to get the lip syncing down as then we wouldn't have to work on it later on. 

Tuesday 12th April 2016
Today we added in a large portion of the footage as we had a lot of spare time. Doing this let us get a general overview of what our video will turn out like, this was beneficial as we were able to chop and change shots where we see fit. We also played around with colour curves and the saturation of the shots to fix where it was too dark or too bright.

Wednesday 13th April 2016

Today we had a bit of a rejig with the footage in order to make it tell the story better, this is because when we looked over what we had done already we decided that it was a bit all over the place in terms of the story and this clearly isn't what we wanted our video to do. We also decided it would be good if we made the entire video desaturated as it's supposed to convey a sad message which black and white does well at. 

Monday 18th April 2016

Today whilst editing the video we realised we were beginning to start lacking on footage, we decided it would be beneficial to make some of the footage last longer in the video and so just added bits onto the end of certain parts. This helped and added on 15 seconds of extra video which is quite a big chunk of time considering the length of the overall video. 

Thursday 21st April 2016

Today we had unfortunately ran out of original footage for our video and so required more in order to complete the video. Knowing this we planned out times in order to shoot more and therefore finish the video. Overall this was just a minor blip and could've clearly been a lot worse had we ran out of footage the day before the deadline. 

Friday 29th April 2016

Today the video was finished but looking back at the storyboard, We've noticed that we've essentially made a completely different video. We we're going to stick to the storyboard but when we started to film we found out soon that finding space for all of us to go out filming together was ineffective and so we decided to change the idea completely. Despite this change to the shots we still stuck to the basic story line. We also feel that changing the shots and angles from our original plan has actually helped our video appear a lot more unique and overall better. 

Website - After filming - A2 Media

To create the website I decided that it'd be best to use Wix as I knew a little about the site prior to using it. It's a very simple but effective tool to use when creating a website due to it's massive range of templates for all kinds of genres and themes. I went for something which gave off a sort of indie pop vibe and decided to go from there.




















As you can see it was a little too dark for my liking and so the first thing I decided to change was the background image, this was to hopefully give the whole page a lift of light so that it didn't look so grungy. A long with this I played around with a couple of the tabs and moved them around a bit to reposition everything and make it fit better. I had a play around with some of the colours on the page but decided to just keep green highlights as I thought they were really vibrant against the background and so therefore picking out details to highlight was simple yet effective. I then customised the tour dates and album art so that it was more relevant to our artists.

As you can see in the end our site came out very nicely and gives off a very pop genre vibe. Obviously we could've gone with a lot more colour but, as stated before, when I played with the colours it just didn't look right to our genre. A long with this home page I went ahead and created a bio page, a media page and a contact page so that fans can easily access content and contact the artists if they want them to perform at their venue etc.

http://09simsd.wix.com/lucyblaylock

Record label logo - After filming - A2 Media

We decided to use the image of a brain on our logo as it works in correlation with the word 'mind'. We thought that using an image in our logo would let it be a lot more memorable as opposed to just the words; it is also conventional to use an image in your logo. Through researching other companies logos we were able to find out that it's typical to include the word "record" or "records" in your label name, knowing this we followed this convention as it allows us to create a successful label. We chose this particular font as we thought it looked professional and that's what message we wanted our company to give out.

Facebook page - After Filming - A2 Media

https://www.facebook.com/Lucy-Blaylock-and-Danny-Reginatto-1089017987835215/timeline
Using Facebook we were able to easily promote the artists by adding new photos or videos and even dates for tours and/or album releases, such as the release of their new Digipak as seen as the header. A long with this I added to the event section dates for upcoming tours/gigs so that fans can book tickets easily. After this I connected the Facebook page to our website and Twitter page so that fans can keep up to date by following all forms of social media. With the use of Facebook our artists were able to simply grow their fan base through communication with the fans, we also knew that our target audience would be using social media such as Facebook and Twitter and so this makes it much simpler to connect with them. 

Twitter page - After filming - A2 Media

https://twitter.com/BlaylockLucy 
We decided to create a Twitter profile for our artists as we know that it is one of the most efficient ways of getting an audience due to it's interactibility with fans. Using this social media we are able to update fans on what the artists are getting up to on a daily basis with photos or videos. It's also a very useful tool as we are able to make use of hashtags trends where users will also be able to see our profile and tweets and take a look at the page if it appeals to them.

Album poster - After filming - A2 Media

This is our final version of the poster advertising the digipak. Using our poster research we found out the codes and conventions and decided to follow these closely in order to create a successful poster in order to get sales on our digipak. We decided to use a very similar style to our digipak in order to show that they are part of the same product. We made sure to add in the links to the social media pages so that fans are able to easily follow them for updates and news about upcoming tours/album releases. We also included a preview of the digipak so that when people see it on iTunes or in stores they can look at it and recognise the cover which then should make them buy it. We also decided to include two of the songs on the poster "blank space" and "shake it off", this means if fans have heard these songs they will be able to expect more similar songs from the album. We put the text "available now" in contrast with the colour on her jumper in order to make it stand out on the poster, this lets them know that they can go and buy it straight away.

Digipak - After Filming - A2 Media

This is our final digipak that was created in Photoshop. Using our research of current existing digipaks we were able to easily identify codes and conventions like for example, the barcode, the tracklist and the record label. 

Fonts we used - Construction - A2 Media

Before and after pictures - Construction - A2 Media

 Before












After

Before

After

6th Filming diary - Construction - A2 Media

For our sixth filming session we had a few parts where both our male and female actors were sitting and walking outside. We did all our filming on a road close to us where they were walking both together and alone.
We filmed them walking outside alone as this part would be put right at the end of the video where they had gone their separate ways.
However we also filmed them together as this part would be put nearer the beginning of the video.
We experimented with lots of different angles and positions to find ones that worked well in that particular shot and i think we did this well.

5th Filming diary - Construction - A2 Media

For our fifth filming session we had a few parts where our male actor was sitting outside. We did all our filming on a road close to us where he was walking alone.
We filmed him walking outside alone as this part would be put right at the end of the video where they had gone their separate ways.
We experimented with lots of different angles and positions to find ones that worked well in that particular shot and i think we did this well.