Costume planning moodboard - Planning - A2 Media

https://uk.pinterest.com/hulbert2026/costume-planning-a2-media/ 

Permission letter to universal - Planning - A2 Media

Prop list - Planning - A2 Media

Phone:
We decided to use a phone because in our story to show that the girl had moved on from the boy we decided to show her texting him instead of showing him physically there as we believed this would leave it more for the audience to interpret instead of showing them exactly what was happening.







Guitar:
We decided to use a guitar because we wanted to show the how much the boy likes the girl by showing him writing a song for her, although he never plays it for her, he will write it for her. This would show how the boy likes the girl but is too scared/shy to tell her.

Risk assessment - Planning - A2 Media

Actors profiles- Planning - A2 Media

Name: Danny Ovens


Date of birth: 16th February 1998

Place of birth: Epsom, England

Nationality: British

Height: 5' 9"

Education: Attended Epsom and Ewell high school

Contact number: 07527593584

Email: dannyovens@gmail.co.uk

Twitter: @Danovensacting

Name: Lucy Percell

Date of birth: 30th June 1996

Place of birth: Epsom, England

Nationality: British

Height: 5'6"

Education: Attended Epsom and Ewell high school

Contact number: 07097483326

Email: lucypercell1@gmail.co.uk

Twitter: @Lucypercell

Permission for location - Planning - A2 Media

Initial ideas - Planning - A2 Media

Boy and girl – like each other, flirty

Story:

Like each other, one moves on because don’t get asked out.

Locations:

Park

Streets

House

Actors/actresses:

Lucy

Danny

Props:

Guitar

Phones

Costume:

Casual

Makeup:

Natural

Storyline:

Walking down street together, close ups

Messing about in shops

Have them at one house watching film

Girl texting other guy

Guy sees this, gets angry, throws phone

Why:

Song is about change in a relationship whether that be romantic or otherwise, we have chosen to have two friends that like each other, but neither wants to ask the other out, and the change will be when the girl moves on and starts texting another guy, and this leads to them stopping contact altogether.

Music video literal understanding - Research - A2 Media

Definition:

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

Music videos vary in style from narrative to artistic style, usually artistic videos have abstract or quirky lyrics to match the video, these videos often don’t have an obvious story or meaning so have to be interpreted by the viewer. Other videos such as narrative stories have very obvious meanings and require no interpretation from the viewer.

Target audience - Research - A2 Media

Music consumption - Research - A2 Media

In the 1800’s, the consumption of music both through listening and reading about started off through hard copies such as Records and printed magazines that you had to buy in stores. The advance in technology allowed for much smaller forms of music like CD’s in 1982 as opposed to the larger records we had before. This then allowed for CD players, which became portable which gave for wider uses other than record players that stayed at home.

Radio’s also increased the music consumption as various artists could be played on the radio for the public to listen to. This vastly increased live performances and having artists perform in a studio for it to be played on the radio. This had a huge influence of the global craze of music that we enjoy today. The first radio broadcast was in 1920 and this started off what is now a global success that has over 600 licensed station in the UK alone and also over 45 million listeners a year.

The use of software such as I-tunes allowed for music to be stored in large quantities on a computer to therefore be used on other devices. This was a much more efficient device in comparison to the CD player as you could only listen to one CD at a time, and most commonly, one artist. The creation of I-pods allowed for music on the go and large quantities with the best product being able to store up to around 40,000 songs. This was a huge technological advance for the time as it allowed for the portable use of a wide range of music at the touch of your fingers.

The rise of mobile devices allowing a platform for music has globally increased our consumption of music of all genres. The global brand of Youtube had its introduction in 2005, which meant the easy access of music across the world. The increase of artists’ Vevo channel increased their population and also music consumption.  The free access that the world has vastly increased the music dominance in the market. Youtube is now becoming one of the largest consumer websites with some videos reaching over a billion views and others consistently reaching hundreds of millions. 

Live concerts are starting to become the next step up of music consumption as it allows for a much greater experience in most cases. The live experience creates a whole new consumption process that cant be replicated, this does cause a lot more money to be input into the music media but it’s a whole new process that not everyone can experience.

Music consumption is a very important factor towards the music business and is the reason why it is as popular as it is today. The consumption has changed massively over the years going from large vinyls too much smaller portable music players. The consumption of music has changed over time and allowed for a much wider audience to be able to purchase it across many different platforms. These platforms therefore became updated and more advanced which therefore improved the music consumption of today.

Special effects research - Research - A2 Media

There are many different types of special effects that are used in music videos that make the video a lot more interesting and it also creates different emotions within the artist so they can show themselves to the audience. The definition of special effects is an impression made for films, camerawork, television, computer graphics etc. that are used that shows certain events in a story. CGI is a information technology company that is specialized in special effects technologies. This company gives control to certain filmmakers so the special effects are delivered to those filmmakers securely. CGI also has delivered many types of visual effects techniques that has been using till now.

Green Screen

There is a special effect that has been used in green screen known as Chroma keying which gives a special techniques for layering two images or videos together depending on color tones. This effect mostly has been used in newscasting, video game industries etc. and it has mostly used to get rid of the background from photos or videos. 

Green Screen

  

Chroma keying, is a special effects / post-production technique for  layering two images or video streams together based on colour hues. The technique has been used in many fields to remove a background from the subject of a photo or video. Particularly the newscasting, motion picture and video game industries. This technique is also referred to as color keying, colour separation or by various terms for specific colour related variants such as green screen effects. Green backgrounds are more commonly used because they differ the most from most human skin colours. Green screen effects are now used in most if not all hollywood movies and now music videos are starting to uses the effect to make there short music videos stand out from competitors.  

Music Labels - Research - A2 Media

Analysis of previous students work - Maroon 5 - Research - A2 Media

https://www.youtube.com/watch?v=mkJXibuJYF0  

The use of high key and low key lighting to show different moods from how it can be a negative time through low key lighting to then being a positive time with high key lighting. There is very little use of high key lighting which shows the general outline of the video and how there is very little positive things happening.

The setting as well is also relevant to the song and the key themes that the music video wants to suggest which is about violence and crime. The dark setting of back roads and buildings gives this image across to make the video more realistic and appeal to the audience.

The make-up used is very little as the video is supposed to come across as gritty and about real life so excess make-up would be unnecessary. They do use make-up for when the boy is beaten up which is very realistic and not over the top and excessive. The costumes that our used are very true to real life and look like something that regular teenagers would wear, this emphasises the image of real life and what happens to some people on a day to day basis.

Character positioning as well is also strong throughout the video as there isn’t a point where characters are cut out or are blocking a shot that we need to see. The story of the video is therefore a lot clearer as we can see in every scene what is happening and then how the story is progressing.

The facial expressions throughout are very bleak and simple, this shows the theme of violence and crime and how it isn’t a positive thing. This is very similar throughout even as the story changes, although there is the occasional expression of sadness as the character realises what he has done and the consequences he now has to deal with.

The storyline fits to the song about a boy who gets beaten up and then works hard to be able to defend himself from it happening again and also from the view of the bullies as they realise what they have caused. This works with the song being called “Stuck” as it could be about being stuck in two minds about what to do in certain situations and how to overcome them.

The editing for this video is smooth which shows a clear storyline and makes it easy to follow. The clips used as well all flow together seamlessly to create a storyline which we can relate to.  The transitions between scenes happen instantly which makes the video more like real life as how there is no time to wait and everything happens so fast. 

There is a wide variety of camera angles used such as extreme close-ups to show the emotions of the characters so we can see and understand how they are feeling. Close-ups are also used to show different props such as a spray can and hand  tape which give a further insight into what the character is like, spray can for crime and tape for fighting.  The use of medium shots shows body language and how characters act.