We decided to use the image of a brain on our logo as it works in correlation with the word 'mind'. We thought that using an image in our logo would let it be a lot more memorable as opposed to just the words; it is also conventional to use an image in your logo. Through researching other companies logos we were able to find out that it's typical to include the word "record" or "records" in your label name, knowing this we followed this convention as it allows us to create a successful label. We chose this particular font as we thought it looked professional and that's what message we wanted our company to give out.
https://www.facebook.com/Lucy-Blaylock-and-Danny-Reginatto-1089017987835215/timeline
Using Facebook we were able to easily promote the artists by adding new photos or videos and even dates for tours and/or album releases, such as the release of their new Digipak as seen as the header. A long with this I added to the event section dates for upcoming tours/gigs so that fans can book tickets easily. After this I connected the Facebook page to our website and Twitter page so that fans can keep up to date by following all forms of social media. With the use of Facebook our artists were able to simply grow their fan base through communication with the fans, we also knew that our target audience would be using social media such as Facebook and Twitter and so this makes it much simpler to connect with them.
https://twitter.com/BlaylockLucy
We decided to create a Twitter profile for our artists as we know that it is one of the most efficient ways of getting an audience due to it's interactibility with fans. Using this social media we are able to update fans on what the artists are getting up to on a daily basis with photos or videos. It's also a very useful tool as we are able to make use of hashtags trends where users will also be able to see our profile and tweets and take a look at the page if it appeals to them.
This is our final version of the poster advertising the digipak. Using our poster research we found out the codes and conventions and decided to follow these closely in order to create a successful poster in order to get sales on our digipak. We decided to use a very similar style to our digipak in order to show that they are part of the same product. We made sure to add in the links to the social media pages so that fans are able to easily follow them for updates and news about upcoming tours/album releases. We also included a preview of the digipak so that when people see it on iTunes or in stores they can look at it and recognise the cover which then should make them buy it. We also decided to include two of the songs on the poster "blank space" and "shake it off", this means if fans have heard these songs they will be able to expect more similar songs from the album. We put the text "available now" in contrast with the colour on her jumper in order to make it stand out on the poster, this lets them know that they can go and buy it straight away.
This is our final digipak that was created in Photoshop. Using our research of current existing digipaks we were able to easily identify codes and conventions like for example, the barcode, the tracklist and the record label.
