Tuesday, 13 October 2015

Music video literal understanding - Research - A2 Media

Definition:
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.


Music videos vary in style from narrative to artistic style, usually artistic videos have abstract or quirky lyrics to match the video, these videos often don’t have an obvious story or meaning so have to be interpreted by the viewer. Other videos such as narrative stories have very obvious meanings and require no interpretation from the viewer.

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