This album is the third video album by Justin Beiber and it was released in 2012 by Island records.
On the front cover Justin’s looking away with an impression on his face but its very close up shot to show his body language and impressions. And his image is on the center of the cover to show the main focus point and it catches audience attention.
The colors that have been used are orange, yellow that creates a comfort feeling whoever looks at the cover and those colors also helps to catches people’s attention as the name the name of album is in bold white color that really stands out on dark colors.
The front cover looks very simple but also very professional as it shows the artists min image on the front. I believe if I make my front cover relating to design as it looks very unique and simple. 
On the back of the cover the digipack is very bright. And the colors they have used is lot of yellow to contrast with the front color orange and the yellow colors is very light which contrast with the artists clothes as he is wearing very dark outfit and it makes him to stands out. The songs of the album are listed on the left hand side in white colors. I don’t think it’s a good idea to have songs written in white color when the color of the background is in very light color as well as it makes harder for the audience to read them.
This album does have a barcode which is again helps the seller to scan the product and sell it to the customer so it’s very
helpful to have one the cover.
On the front cover on the top there is written name of Justin Beiber to show the customer whom the album belongs.
The CD inside the pack od Believe album is very simple with the colors used which are contrasting with the album and as the name of album is written across the CD with the name of the artist that helps the buyer to differentiate what album they are listening to.
Also there is a guitar on the back where the name of his album’ Believe’ have been written down clearly that might give the message to his fans that if you believe you can achieve whatever you want relating himself of how he has received so much fame into the pop industry.
Justin Beiber’s name, album name and logos of record labels are clearly displayed onto the spine where the record labels helps distribute and sell the album.
On the back of the cover there is Justin’s website and record label so the buyer can go online and get to know more about him.
I believe overall the album is eye-catching and especially young teenage both gender, it would attract to them however I personally think it too simple and the colors they have used are good but it would’ve been better to contrast light colors with dark colors a bit more to attracts the audience.
The target audience would be mainly teenagers girls who would be attracted by his looks and on front the cover he’s presenting as a cool boy.
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