Sunday, 27 September 2015

Digipak analysis Rihanna - Research - A2 Media

Rihannah







This music video is about is Rihanna’s fifth album and is about love, passion as we can see from the front large image where the whole front cover has been covered by close up shot of her to show her seductive look and showing her emotions to the audience. This look can extremely appeals to the men through her facial expressions and is very eye-catching that makes the audience to think about the extreme mise en scene.


The theme of this music video is consistent of love and romance that contrast with the album and is also representing the emotional songs within the album and the album called ‘Loud’ that reflects Rihanna’s personality because she is very famous in the music industry.


The text that has been used in very simple and they haven’t used a lot of test so its looks too busy. The main eye-catching texts that have been used are the artist name itself and also the album name which are placed on the front cover. The color of the text is white which really stands out on the dark bold background and the white colors also shows her pureness that comes with the theme and runs through the album. The main image speaks itself as the image coming through emotions and she is shown as powerful through her facial expressions and body language so there is no need for any text that could represent on the digipack.


On the CD itself there is picture of flawless pale color roses that has been used to relates to her main image and shows her beauty to the audience and also the songs relates to the CD cover as the roses illustrates relationships and love that gives the album a theme of romance. All the girly colors are used throughout the digipack such as bright red, different shades of pink like pale pink that also gives a feminine theme to the album and would also appeals to the female audience.


As we can see from the main image, the facial expression of Rihanna’s shows how relaxed she looks within her eyes closed. As the audience looks the main audience it catches their attention as she has bold red hair and red lips are extremely eye-catching. Also the colors such as red she has used on her hair and lips relates to the colors of pop genre. Her dramatic and obsessive look on the front cover shows how passionate she’s about her music album and this would influence on the audience.

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