This music video is about is Rihanna’s
fifth album and is about love, passion as we can see from the front large image
where the whole front cover has been covered by close up shot of her to show
her seductive look and showing her emotions to the audience. This look can
extremely appeals to the men through her facial expressions and is very
eye-catching that makes the audience to think about the extreme mise en scene.
The theme of this music video is consistent
of love and romance that contrast with the album and is also representing the
emotional songs within the album and the album called ‘Loud’ that reflects
Rihanna’s personality because she is very famous in the music industry.
The text that has been used in very simple
and they haven’t used a lot of test so its looks too busy. The main
eye-catching texts that have been used are the artist name itself and also the
album name which are placed on the front cover. The color of the text is white
which really stands out on the dark bold background and the white colors also
shows her pureness that comes with the theme and runs through the album. The
main image speaks itself as the image coming through emotions and she is shown
as powerful through her facial expressions and body language so there is no
need for any text that could represent on the digipack.
On the CD itself there is picture of
flawless pale color roses that has been used to relates to her main image and
shows her beauty to the audience and also the songs relates to the CD cover as
the roses illustrates relationships and love that gives the album a theme of
romance. All the girly colors are used throughout the digipack such as bright
red, different shades of pink like pale pink that also gives a feminine theme
to the album and would also appeals to the female audience.
As we can see from the main image, the
facial expression of Rihanna’s shows how relaxed she looks within her eyes
closed. As the audience looks the main audience it catches their attention as
she has bold red hair and red lips are extremely eye-catching. Also the colors
such as red she has used on her hair and lips relates to the colors of pop
genre. Her dramatic and obsessive look on the front cover shows how passionate
she’s about her music album and this would influence on the audience.
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