http://www.justinbiebermusic.com/
As soon as you go on the website you see a
slideshow of pictures and advertisements as the main thing on the screen, this
includes a date for his latest album release, along with videos for his newest
songs and links to his shop for merchandise. Similar to Ed Sheeran's site he
uses a "#" when talking about his latest album release to get people
on social media talking about it, this therefore brings more fans and more
revenue. Top right of the homepage are links to all of his social media pages along
with a "follow" button for his spotify to hear his latest music for
free. Also at the top there is a "sign in" and on the other side a
"sign up" button which allow users to make an account and get the
latest news and information instantly through emails. Just under his name at
the top are a selection of links which go to all sorts of different things that
fans may want to see, along with this there is a "fan art" section to
show fans that Justin does appreciate things sent in and sent to him on twitter,
doing this is good to keep a nice relationship with your fans.
Just under the slideshow is a section
which gives all the latest news from Justin along with tour dates and album
dates, this is done so that fans don't have to go searching for them but
instead just have to go on his website to find out. The "read more"
buttons are a much bolder colour than anything else and bigger to entice
readers into finding out more about the information, this is done to get fans
who aren't that engrossed to become bigger fans through learning about him.
Below this section there are sections for music, videos and photos that are
easily accessible to any fan that may come on the site. After all of this there
is a section where viewers can join the newsletter and keep up to date, this is
a form where you can put your email and postcode to get news regularly about
him. The artist wants this as the fan will then go and talk about him with
their friends meaning more people will know about him, this therefore brings
him more revenue.
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