Sunday, 27 September 2015

Digipak analysis Katy Perry - Research - A2 Media


This music video known as Teenage dream. The photo of her as a close up shot shows the audience her impressions and emotions and also she’s laying on the bed of candy floss naked may suggest the audience that she’s going back to her childhood and it’s in the pink color that might indicates the pop genre as most of the girls artists pop music videos they have used a lot of pink or even to give a touch of pink color. Also as she’s looking directly into the camera it might shows her audience that she’s speaking directly to them and she’s looking very compassionate and emotional that look might convince the audience to buy her video digipack.

On the back of color the all the text is showing thee songs of the albums that are included in  the CD, the font in red showing all the information about the CD including songs and the blue bit showing what is contained within the DVD. And also at the end of the cover there is information about the artist and the recording studio such as it shows when it was recorded and the copyright including the date. Then the red color is really standing out as the background is in light color and it might shows love as well and the font in blue is also standing out the light pink background as its dark and contrasting really well with other colors.

The video digipack also has a spine that contain the name of the album and the artist itself so if a person wants to purchase but not sure who the artists of what the name is then they can easily have a look at the spine to see.

There is also a barcode which will help the seller to scan the price of the digipack, as well as is very important to have one so it looks professional and decent.

In the front cover it shows the main image of the artist. And the main image relates to the theme of the video as she’s laying on the candy floss with the sky blue definitely might give an idea to the that she might as well dreaming about her childhood love as the video called teenage dream and the setup and the colors that have been used also relates to the main video and songs also the front cover doesn’t have any name of the artist or the name of the album that looks very simple to the audience however it still looks unique and professional.

There is a CD which has a design of like carnival theme and it also looks like a sweet that might engage the younger audience especially the girls. And they have designed it in a round shape that goes very well with the shape of the CD and the audience might think that Katy Perry might fancy sweets as there a lot to talk about sweetness.

The fact that I like about this digipack is the colors they have used and the theme for sure as by looking at artist and how she has positioned in her images shows that she is dreaming and the theme definitely relates to the songs which is a good thing.

The fact I don’t like about this video is that as there is nothing written on the front cover might makes the whole cover a bit down as the front cove r will be the first thing to look at for the audience and if there is nothing written then they wouldn’t know what is it about or might found it boring. So these I will make a note and making sure that I make my digipack very unique but simple.

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